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Search Engine Optimization (SEO)
SEO is the short form of Search Engine Optimization. It is the process of getting more unpaid visitors in your website from the search engine results page. You continually design your website in a way that when a person looks for a relevant topic, the search engine displays your website in the top results. Let's say you have a burger restaurant in your city and you want it to be displayed while people search on the web. To do so your website needs to have relevant keywords and also easy to navigate. Your website needs to offer almost everything a customer looks for from a physical burger shop. A convenient menu, easy ordering and booking system, take away system and easy payment system. When a user looks for the best burger in the city, the search engine scans across websites and finds out the similar keywords, looking for easy to read and navigate webpage and thus giving a specific website higher ranking in the search engine result page and if you meet all those criteria, your burger shop will be shown in the top search result list.
Why SEO?
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Benefits
Over 2 billion people use the internet everyday and search services, different kinds of solutions and here is the opportunity to take advantage of such a huge connection. So if you get a high rank or position in the search results list. You are more visible to a certain group of people that are very much interested about your product. You get more conversion from such traffic. Some of the important reasons have been described below on why one should focus or invest on SEO.
Increase in sales
If you can implement a good SEO strategy you can increase sales beyond expectations. You can get a dramatic growth in a very short period of time. One of the best parts is that SEO is free. You do not need any advertisement fees. All you need is getting a high rank on a search engine. With the implementation of proper strategy SEO can increase your profit double, triple and quadruple in a very short time.
24/7 promotion
Higher ranking does not disappear overnight. Once you get a higher ranking, your website will be promoted more on search engines. If you are on the first page of any search engine results, it is also an indication of credibility. People can rely on your website and buy your services. You have to work systematically to move your ranking up and it takes time but the opposite is true also. It takes time to disappear from your ranking on search engines.
Get more clicks
People usually avoid advertised/paid web pages. They trust Google's algorithm and so if you can be on the top of search results you get more clicks for the same keywords used by paid advertisements.
Measure your data
Through SEO, you can measure what causes visitors to be your customer. You can also measure how you progress in ranking and would be able to identify the keyword that contributes in higher ranking.
SEO is affordable
SEO takes time and strategy to produce results but in the long run it is
a very affordable solution compared to investing in advertisement. Slowly but surely your rank in the search engine will increase and you end up getting a lot of organic conversion.
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Discussion
How to improve SEO?
You can adopt and apply a lot of strategies in SEO to rank your website higher in the search engine. You can start improving in the following seven areas to get the process going.
Keyword research
Just using the right keyword google can rank your website a lot higher than any other similar website. Do not use only one keyword. Use 100, if possible 1000 keywords of the same theme. It is very easy to create a variety of keywords as you have created the content and you know who is looking for it. So use your imagination to think about how many different ways people can search it for. Remember there is no perfect keyword in the search engine. The combination can be a lot. The more relevant keyword, the more opportunity you are giving to the search engine to rank your website better.
Content
Whatever strategy you apply if the content is weak, most likely you will not get high ranking. Content needs to be engaging, value provider. Your content must be able to speak about your product in a way that people get interested about it, talk about it and want to share this. So focus on the content. Make sure that stands out and search engine algorithms give these kinds of websites more preference over others.
Visual engagement
Help your visitors navigate your website in a way that is not boring to them. Give them an experience they feel excited about. You can add infographics, video series for them to learn your ecosystem, add audio in most of the parts where the text is a little bit long. Search engine algorithms recognize it and give you a higher ranking.
Title
Your website or blog post title says it all about what you are serving to the visitors. So take your time and write at least ten titles and finalize one that delivers a clear message to your visitors. It might take a little longer than you think but it will give you 100 times more visitors. Google finds it easy to promote a page with clear title.
Design
Spend your 50 percent energy and money on the design process. If a website is well designed which is easy to navigate, has fastest loading time, responsive across all devices it will eventually multiply its visitors by 100 times after applying SEO.
Create multiple page
Try creating multiple pages and link them together. Let's assume you want to create a website about restaurants. You can also create a page about why healthy eating can change your life. You can connect that page with your healthy option on the menu.
Social Media share button
Make your presence across all social media platforms and make sure you add all those buttons in your site.
