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Social Media Marketing
If you want to capture customers' attention and spread your message really faster then, social media platforms are the place you should look forward to and take full advantage of. Facebook, tweeter, pinterest, instagram gives a direct contact with your customer to communicate and if you have a strong display in these platforms you can get enormous results and get way ahead than your competitors. Social media can pull the leads directly to your website and you get higher conversion compared to Search Engine.
What is Social Media Marketing?
Social Media Marketing, or SMM, is a marketing way where you create posts, contents, images, infographics, videos and share them in your social media network and get the results you want. It can also be paid.
Where to start?
Before starting SMM, make a plan for what you expect from the SMM campaign.
Here are some questions you might consider before starting one.
- What is my target from this campaign?
- What kind of people use your product?
- What is the range of age?
- What message do you want to convey?
What you can achieve from SMM?
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Benefits
Presence
You have a presence in the internet world specifically social platforms where millions of people are active across the platform in every single moment. When you are present on a platform you will be noticed even if you haven't posted on a regular basis. Posting regular content will increase your brand value and credibility. If you can do it for long enough time you create brand identity and create an authority in your product field. Your acceptance will be undeniable.
Earning more website visitors
If you have already created a website for your customers then it will get more hits now and some of them will turn into conversion or become customers.
Interaction with your audience
This is by far the most efficient way to have a conversation with your audience because it is easy to make a comment for them and you can engage immediately in that comment thread. If you can create enough value there is a certainty that your post will be shared and by getting more shares it is possible to be in the contact of more audiences.
Getting the result in SMM
You can start SMM in various ways but there are some basic tips you can start with to see the results.
Content planning and creation
This is where your 50 to 60 percent energy, time, money, creativity should be spent. You already know your product and also know which industry you want to serve. Take your time. Plan your content like your business depends on it. After that, be innovative enough to make content either in video form or infographics that it pulls an audience to read or listen to what you want to say which in turn drives them automatically in your website. If your content delivers strong messages and engages curiosity of your audiences then your SMM campaign will produce 100 times more results.
Consistency in posting valuable information
Consistency is the key to triumph in the long run. Remember it is not ok to post one or two highly valuable content and then waiting for magic to happen. Instead you can produce less perfect content in high numbers and post them regularly as infographics, how to …., tips and tricks to identify the best services in your industry etc. You can post once a week but it needs to be done for a certain period of time with regularity so that you get followers and you get credibility from your customers. Your consistency is a publicity voice for you that tells that you are productive and you care for your customers.
Set posting schedule
Determine your posting schedule and if you can do it for a period of time then your consumers know when you are posting. They will be prepared for it, they will wait for it and also they can share it immediately if it is fully packed with value.
Following up the competitors
Follow your competitors social media. It is counter intuitive but it works. Your competitors are also posting continuously and producing results. Find the market leaders and see what they share in their posts, what impactful language they use to pull customers. From their posts you can get the idea how you can create similar posts and maybe you can do it better from them.
Analyze your data
Analyse your social media campaign using Google analytics. Attach a tag in your campaigns and see which one performs better. Apply different strategies and see which one works better so that you can identify which one need be abandoned. You can also make a comparison across platforms which one is producing actual value for you. You can adjust those posts and campaigns in the platform where your content is not getting enough attention. Measurement helps you to take real action. You do not need to imagine. Data tells you what to do.